Inspired Leaders Creating Outstanding Organizations

Axiom #1

Great workplaces are led by great leaders. Axiom works tirelessly with leaders to give them the tools and support they need to fully engage their talented teams and help them thrive.

Axiom #2

Great workplaces create great customer experiences. Axiom’s metrics clearly show that customer engagement across businesses is driven in large part by employee engagement.

Axiom #3

Connected workplaces are vibrant workplaces. Axiom helps organizations build connection into the fabric of the culture with team members being connected one another, their talents, and to a compelling mission.

Greg Pinks, of Axiom Leadership, coaching a client at a workplaceGreg Pinks

Chief Leadership Officer

When considering career choices, Greg listened intently to the conversations of his parents’ friends, hoping to discover which jobs were the most exciting. Instead, what he heard was a lot of frustration and disenchantment with the daily grind.

Perplexed by the notion of spending a lifetime in unfulfilling situations, Greg sought a career that could help make people’s working lives more enjoyable and more meaningful. This journey, sparked during high school, ignited Greg’s passion for creating exceptional workplaces.

Completing his Bachelor’s degree (for which he studied employee satisfaction) and then his Master’s degree (his research on employee commitment was published by Queen’s University), Greg then started his career in earnest.

With over 25 years experience in business strategy, leadership coaching, and employee engagement, Greg continuously refined his expertise as Vice President for two publicly traded Canadian companies.

Today, Greg supports senior leadership teams across Canada, leads leadership development for top talent, and serves as an executive coach in private and public organizations.

  • Professional Certified Coach (PCC, International Coach Federation)
  • Master of Industrial Relations (MIR, Queen’s University)
  • Graduate Certificate in Executive Coaching (Royal Roads University)
  • Certified Emotional Intelligence Practitioner (EQ-i 2.0 / EQ 360)
  • Certified Systemic Team Coach (CSTC, AOEC)
  • Certified Personalized Management Coach (PMC)
  • Certified Professional Behavioural Analyst (DISC)
  • Certified Trainer and Facilitator (DDI)
  • Former Certified Human Resources Executive (CHRE, HRPAO)
PCC Reaccreditation

International Coach Federation (ICF) | March 2024

Axiom is pleased to announce that our Chief Leadership Officer, Greg Pinks, has been reaccredited by the ICF as a Professional Certified Coach. Initially accredited in 2021, this designation reaffirms his utmost commitment to maintaining high professional and ethical standards in the coaching industry.

Greg Pinks' Professional Certified Coach badge from the International Coach Federation

Axiom Top 3 in Canada

Canadian HR Reporter | July 2018

Axiom Performance Inc. is thrilled to be recognized as one of Canada’s top human resources consulting firms by Canadian HR Reporter. A sincere thanks to the almost 3,000 readers who cast ballots and showed their support for the unique work we do.

HR Reporter - Readers Choice - HR Management Consultants

Leadership Podcast with Axiom

Work. Passion. Fit. | January 2018

John Francis of Theonera speaks with Greg Pinks about how Axiom started and Greg’s passions when it comes to working with leadership teams as a whole, or leaders one-on-one. Rarely are we fully prepared to excel at leadership and some expert support is never a bad thing.

Are you achieving your leadership vision?

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