FEATURED CASE STUDY
Nurturing a Coaching Culture in Mississauga
A longstanding partnership with Axiom Leadership led a valued client on a transformative journey, transitioning from a traditional command and control leadership style to a collaborative, performance-driven, and coaching-oriented approach. Rather than seeking a ‘silver bullet’, this Mississauga based company’s focus was on cultivating cultural shifts, starting with receptive business segments and expanding naturally from there, creating a powerful ‘pull’ rather than corporate ‘push’ approach to cultural change.
Fostering Coaching Excellence
In a sales-oriented environment with a strong focus on performance, the challenge was to elevate the sales team’s effectiveness. Many leaders embraced the coaching philosophy and sought expert guidance. Axiom introduced a coaching training platform exclusively designed for select sales managers. These leaders were equipped with foundational coaching skills including powerful questioning, active listening, empathy, feedback delivery, and collective action.
Rather than dictating directives, these managers engaged in one-on-one collaboration with their reps, helping them recognize their strengths and navigate their unique challenges, often expressed as ‘self-limiting narratives’. Within a year, the teams led by this cohort of leaders were achieving a remarkable 120% increase in performance compared to other sales teams.
Cultivating a Culture of Coaching
As news of the coach-approach’s positive impact spread, other leaders expressed interest. The desire to integrate coaching into their leadership toolkit quickly extended beyond sales leaders to include non-sales leadership as well. Across a five-year period, leaders from all corners of the national organization underwent an immersive six-month coaching program. Gradually, internal leaders evolved into Coach-Leaders for trainees, further reinforcing the organization’s capacity for growth. The newcomers didn’t just receive wisdom from external experts at Axiom; they were also supported by their personal Coaches within the organization, engaging in practical exercises with peers through practice triads.
Transformational Focus and Legacy
With unwavering dedication and a concentrated effort, the organization’s leadership culture underwent a significant metamorphosis. This deliberate journey gave rise to a fresh performance culture, where the coaching ethos not only elevated outcomes but also fostered a sense of shared purpose throughout the organization in Mississauga.
Contact Axiom to explore a similar approach within your organization.