Customized Executive Coaching

Let’s customize executive coaching strategies to propel your leadership growth into overdrive.

An Experienced Executive and an ICF Certified Coach

Greg Pinks, Chief Leadership Officer at Axiom, brings over 25 years of boardroom experience, primarily as a Vice President for publicly traded Canadian companies. He is also a Professional Certified Coach, recognized by the International Coach Federation (ICF). With Greg, you gain a coach who has real-world executive experience and top-tier ICF accreditation—no need to settle for less.

The Axiom Results Model

Executives understand that their most precious resource is time, and it must drive tangible results. The Axiom coaching model is designed to deliver these results, provided it is faithfully applied (yes, that’s the catch!). This model builds upon some of the world’s most effective programs, offering a structured pathway to success.*

A graphic model of Axiom's Executive Coaching model where Business Results, Team Interactions, and the Leader's Behaviours are each interacting with each other.

  • “Business Results” – Clearly define and articulate the business result in the format ‘from x to y by when’.
  • “Team Interactions” – Identify how the team needs to work to achieve the above results.
  • “Leader Behaviours” – Identify how you must work to support the team as you aim for Business Results. These behaviours become the focus of our coaching conversations.
  • Add “Active Questions” – Daily or weekly questions aligning with Leader Behaviours. These are observable behaviours for continual self-rating to i) ensure focus, ii) promote self-reflection, iii) track progress, and iv) foster accountability.

Executive Coaching Program

Axiom’s program focuses on fostering leadership growth, understanding key goals, identifying alternate approaches, and creating measurable outcomes over a defined period. Accordingly, our integrated approach:

  • Focuses on achieving and solidifying 6-month leadership goals.
  • Utilizes peer or organizational feedback, and/or personal assessments to understand leadership strengths and communication style.
  • Creates a custom plan – a roadmap to your goals.
  • Discovers and refines new leadership skills.
  • Resolves situational roadblocks along the way.

Executive coaching programs, lasting 6–9 months, consist of 4 stages:

  1. Assessment and Strengths Identification
  2. Strategies and Action Planning
  3. 1:1 Coaching, Accountability, and Support
  4. Sustain & Anchor

Not sure how an executive coach may help? Check out this Forbes article.

Axiom’s coaching programs easily integrate into broader leadership development programs or can stand alone. These can be conducted in-person, over the phone, or virtually – it’s up to you.

* Axiom’s model is built on foundations provided by Mary Beth O’Neill (Executive Coaching with Backbone and Heart), Roger Connors and Tom Smith (Change the Culture, Change the Game), and Marshall Goldsmith (Triggers).

Are you achieving your leadership vision?

Contact Axiom to discuss how we can help your leaders, and your organization, excel!

Professional Certified Coach Badge from the ICF